
Paranormal Activity's Iconic Shot
As the Halloween season is fast approaching, so are the movies that will take advantage of everyone’s scare-mood. Halloween is the best time to be launching horror movies since people are pretty much receptive to it. Why not? The whole point of Halloween is to be freaked out by something. Show this movie in any other day of the year and it would not have mattered as much.
The most talked about Halloween movie of 2009 is none other than Paranormal Activity. Part of us believe that the big reason why it has become so hyped up is because of the brilliant viral marketing strategy. There are quite a few films that tried to use such strategy to sell more in the box office. One of the more famous examples is the disappointing Cloverfield and the surprise hit The Blair Witch Project.
But did it really start that way? Well, not exactly. When Paranormal Activity first came out, it was doing good when it first came out. But only when they employed a brilliant internet marketing strategy did Paranormal Activity get the wildfire treatment.
Like it predecessors, PA relied on the realism of “real” footage to deliver their point across. Horror movie junkies who grew up in a Stephen King scenario would scoff at the treatment since for most people, no blood and gore = not a horror movie.
So why is PA such a hot Halloween movie for 2009?

Paranormal Activity Movie Screencap
Realism. There is now finally a horror movie director who believed in the adage “less is more”. Writer/Director Oren Peli is concerned with the fear that lurks in the subconscious. Not the ones found externally. You can show monsters to the audience, you can show them big foot, you can use the myth of Friday the 13th to scare your audience but Peli decided to use the subconscious.
These are images and events that we push right at the back of our minds because it’s easy. Because it’s completely unnecessary to brood over the trivial things. So what if the door flew open and then flew back? It’s probably just the wind.
… or the mind playing tricks again.
That is exactly it, ladies and gents. The biggest scare that you can ever get comes directly from your own mind. Not someone else’s and certainly not from a couple of writers and producers.
It’s about time that horror/suspense movies take this dramatic route. Don’t you think so too?